The holiday season in the Bay Area is magical. Twinkling lights, festive cheer, and the comforting aroma of cypress and gingerbread fill the air. For many homeowners, it’s a time to relax, celebrate, and put thoughts of major life changes – like selling a home – on hold until the new year.
But what if I told you that listing your home during the holidays could actually be a brilliant strategic move?
At New Standard Realty, we often hear concerns from sellers about the “downtime” of winter and holidays: “No one is looking,” “It’s too much hassle,” or “I don’t want strangers in my home during family gatherings.”
While these feelings are completely understandable, they overlook the unique advantages a holiday listing can offer. In fact, for the savvy seller, this time of year presents a prime opportunity to stand out and attract some of the most serious buyers in the market.
Let’s debunk the myths and dive into how you can make your holiday listing a resounding success.
Myth #1: No One Is Buying During the Holidays
Reality: Fewer buyers are casually browsing, but those who are active are often highly motivated and serious.
Think about it: who is house hunting between Thanksgiving and New Year’s? It’s typically individuals or families with a pressing need – a job relocation, a lease ending, a significant life event – or savvy buyers looking to capitalize on less competition. These aren’t tire-kickers; they’re ready to make a deal. With fewer homes on the market, your listing gets more dedicated attention from this committed pool of buyers.
Tip 1: Stage with Tasteful Festive Cheer
You don’t need to turn your home into Santa’s Grotto, but embracing the spirit of the season can make your home feel warm and inviting – a huge plus during colder months.
- Subtle & Elegant: Think classic holiday touches. A beautiful wreath on the front door, a simple garland on the staircase, or a bowl of seasonal ornaments can add charm without overwhelming.
- Cozy Ambiance: Focus on warmth. Light a fire in the fireplace (if you have one!), display cozy throws and pillows, and consider subtle, pleasant scents like cinnamon or pine.
- Keep it Neutral: Avoid highly personal or religious decorations. The goal is to create a welcoming atmosphere that resonates with a broad audience.
- Maintain Flow: Ensure decorations don’t clutter rooms or impede movement. Less is often more.
Tip 2: Manage Showings with a Smart Strategy
Concerns about disruptions during family time are valid. The good news is, with fewer casual lookers, you can be more selective and efficient with showings.
- Schedule Smart: Work with your New Standard Realty agent to block out specific times for showings that minimize disruption to your holiday plans. We can communicate these directly to buyer’s agents.
Virtual First: Leverage high-quality photos, video tours, and even 3D walkthroughs. This allows serious buyers to pre-screen your home thoroughly, ensuring that only genuinely interested parties request in-person visits.