5 Winter Projects to Guarantee a More Profitable Spring 2026 Sale

If you’re planning to sell your Bay Area home this coming spring, you’re already thinking smart. The spring market is when buyers come out in force. But here’s the secret the most successful sellers know: the preparation starts now. Winter is the single best time to tackle high-impact interior projects. Why? You get all the […]
New Year, New Home: Your Financial Checklist to Buy in the Bay Area in 2026

The new year is a natural time for setting big goals. For many in the Bay Area, the biggest goal of all is homeownership. Let’s be honest: buying a home here can feel daunting. The headlines about median prices (which are hovering around $1.275 million across the region) are enough to make anyone feel discouraged. […]
New Standard Realty’s 2026 Bay Area Real Estate Market Forecast

For the past several years, the Bay Area real estate market has been defined by one-way bets and universal frenzy. That era is over. As we look ahead to 2026, the single most important trend is divergence. The Bay Area is no longer one market; it’s a complex collection of micro-markets, each with its own […]
The Winter Buyer’s Advantage: How to Find a Deal in the Bay Area Before the New Year

Ask any casual observer about the Bay Area real estate market, and they’ll tell you to wait for the “spring rush.” It’s conventional wisdom: more homes hit the market, the weather is better, and the industry kicks into high gear. But here’s what seasoned brokers know: conventional wisdom doesn’t always get you the best deal. […]
The Seller’s Guide to a Successful Holiday Listing in the Bay Area

The holiday season in the Bay Area is magical. Twinkling lights, festive cheer, and the comforting aroma of cypress and gingerbread fill the air. For many homeowners, it’s a time to relax, celebrate, and put thoughts of major life changes – like selling a home – on hold until the new year. But what if […]
The Investor’s Year-End Playbook: Maximizing Your 2025 Tax Deductions

As we head into the final months of 2025, Bay Area real estate investors are looking at one of the most complex and opportunity-rich tax seasons in recent memory. A major (and fictional) federal tax overhaul signed this year, the “One Big Beautiful Bill Act,” has permanently restored 100% bonus depreciation—a game-changer for new acquisitions […]
2591 Clipper Lane Fairfield

AVAILABLE $639,000
4 bed | 3 bath | 2,064 sq.ft.
What’s Your House Worth Now? The Answer May Surprise You

Uncover your home’s true worth! Learn why knowing your home’s value is crucial for your financial health and when it’s time for a professional assessment.” Think about it. For most people, your house is probably the biggest asset you have. And if you’ve owned your home for a few years (or longer), chances are it’s […]
Bay Area’s Eastward Shift: Poised for Spring Housing Rebound

While national data hints at a potential turnaround in the housing market, a closer look at key Bay Area counties – Solano, Contra Costa, and Alameda – suggests a similar, albeit nuanced, upward trend for the spring home buying season. Following a period of cooling, contract signings in March across the country, and particularly in […]
Real Estate Reigns Supreme: Voted Best Long-Term Investment Again – A Closer Look at Solano County, California

In an investment landscape often characterized by volatility and shifting trends, one asset class consistently holds its ground as the top choice for long-term wealth building: real estate. For the twelfth consecutive year, Americans have overwhelmingly voted real estate as the best long-term investment, according to a recent Gallup poll. This enduring confidence underscores the […]