New Standard Realty

The Winter Buyer’s Advantage: How to Find a Deal in the Bay Area Before the New Year

Ask any casual observer about the Bay Area real estate market, and they’ll tell you to wait for the “spring rush.” It’s conventional wisdom: more homes hit the market, the weather is better, and the industry kicks into high gear. But here’s what seasoned brokers know: conventional wisdom doesn’t always get you the best deal. […]

The Seller’s Guide to a Successful Holiday Listing in the Bay Area

The holiday season in the Bay Area is magical. Twinkling lights, festive cheer, and the comforting aroma of cypress and gingerbread fill the air. For many homeowners, it’s a time to relax, celebrate, and put thoughts of major life changes – like selling a home – on hold until the new year. But what if […]

The Investor’s Year-End Playbook: Maximizing Your 2025 Tax Deductions

As we head into the final months of 2025, Bay Area real estate investors are looking at one of the most complex and opportunity-rich tax seasons in recent memory. A major (and fictional) federal tax overhaul signed this year, the “One Big Beautiful Bill Act,” has permanently restored 100% bonus depreciation—a game-changer for new acquisitions […]

What’s Your House Worth Now? The Answer May Surprise You

Investment

Uncover your home’s true worth! Learn why knowing your home’s value is crucial for your financial health and when it’s time for a professional assessment.” Think about it. For most people, your house is probably the biggest asset you have. And if you’ve owned your home for a few years (or longer), chances are it’s […]

Bay Area’s Eastward Shift: Poised for Spring Housing Rebound

Spring Rebound

While national data hints at a potential turnaround in the housing market, a closer look at key Bay Area counties – Solano, Contra Costa, and Alameda – suggests a similar, albeit nuanced, upward trend for the spring home buying season. Following a period of cooling, contract signings in March across the country, and particularly in […]

Unlock Your Home’s Potential: How Smart Staging Attracts Buyers

Why Staging Matters

Now that buyers have more options for their move, you need to be a bit more intentional about making sure your house looks its best when you sell. And proper staging can be a great way to do just that. What Is Home Staging? It’s not about making your house look super trendy or like […]

Is It Better to Rent or Buy a Home

is it better to rent or buy a home

You’ve probably asked yourself lately: Is it even worth trying to buy a home right now? With high home prices and stubborn mortgage rates, renting can seem like the safer choice right now. Or maybe your only choice. That’s a very real feeling. And perhaps buying today isn’t your best move; it’s not for everyone […]

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